The Manulife Vitality Group Benefits program
- January 11, 2023
- Posted by: olinsadmin
- Categories: Group Health Insurance, Insurance Companies, Insurance Toronto, Medical Insurance Ontario

The Manulife Vitality Group Benefits program is designed to improve your employees’ health – using proven behavioural science. This is the first evidence-rich program of its kind in Canada.
Manulife Vitality is embedded in group benefit plans with extended health care – at no extra cost to you or your employees.
“We’re seeing concerning trends among young Canadians, particularly in cases of mental illness and diabetes,” says Ashesh Desai, Head of Group Benefits for Manulife Canada. “To help employers, we’re giving them new insights into their benefit plans, so they have better data to design their future employee health programs. Companies can use these insights to ensure their benefits are structured adequately to support employees’ increasing needs. Equally important, we’re very focused on deploying digital experiences that help our customers leverage their benefit plans, and get the right care, at the right time.”
Vitality has proven its program over the past 20 years, and is now in 40 countries, with 30 million members across the globe. No other program in Canada has this history and science behind it.
Quick facts:
- 84% of members say their Vitality motivates them to improve their habits
- 85% say Vitality is personalized to them as they strive toward their goals
- 34% more people may engage in healthy activities long-term as a result of Vitality incentives
The Manulife Vitality Group Benefits app rewards you when you make healthy choices. Meet your health targets and earn rewards.
How the program works
The Manulife Vitality Group Benefits program is insurance like you’ve never known it before. You can get insurance, incredible value and motivation to live healthier all in one package. If you are interested in a program that gives you incredible value and motivates you to live healthier, just for having insurance, then Manulife Vitality is for you.
Some Vitality highlights
- You can get immediate value: As soon as you complete your Vitality Health Review, you unlock hundreds of dollars in Manulife Vitality rewards, without even moving a muscle.
- You can learn your Vitality Age: Complete your Vitality Health Review and you’ll learn your Vitality Age – a measure of your “biological” age based on your health and wellness.
- And enjoy the rewards: Earning Vitality Points can be easy, because you can earn them through routine activities you may already be doing. The more points you earn, the more valuable rewards you can enjoy.
- Spin the Vitality Wheel: Use the Manulife Vitality mobile app to spin the wheel when you reach your weekly point target. Every spin wins points or a gift card.
- Watch your points grow: Monitor your weekly points to see how close you are to your target, as well as your overall points total.
You can download Manulife Vitality for Group Benefits app
Sure, it’s possible to participate in Manulife Vitality without the mobile app, but using it really maximizes your ability to earn and record your points and rewards.
What can the app do?
The Manulife Vitality mobile app is your go-to spot to do almost everything within the program, aside from getting out there and being active – an app can only do so much for you, after all. Here are a few things you can do with the app:
- Record your activity
- Keep track of your Vitality Active Reward targets, Vitality Points and Vitality Status
- Complete your Vitality Health Review
- Log athletic events, vaccinations, dental checkups and more so you can rack up more points
- Read wellness articles
Get an idea of how your day-to-day choices impact your overall health. Know where you’re starting before you take your first steps towards Manulife Vitality.